Price-Sell-Deliver Is Broken

What to do instead.

By Matt Solomon

The way you price your services, how you sell them to clients and whether you can deliver at (or beyond) their expectations are key factors that determine the level of your success. If you do those three activities well, it should be easy to grow a profitable business, earn a great income and maintain a clear work/life balance.

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The problem is that accountants often don’t know how to price, sell and deliver correctly. In fact, the old (traditional) model that accountants use to price, sell and deliver services to their customers often leads to customer dissatisfaction, employee frustration and you working too many hours under too much stress.