CAS Is, First, a Communication Challenge

Businessman explaining something on laptop to another manAre your clients happy? Have you told your staff?

By Hitendra Patil
Accountaneur: The Entrepreneurial Accountant

Unless you become the “CAS champion” or make someone accountable to be one, your CAS practice will not take off the starting blocks.

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And the single biggest initial challenge for the CAS champ is how to communicate the value of CAS to the firm’s future fortune to every stakeholder – be it partners, staff, clients or prospects. For this post, I will assume that your CAS champ absolutely “gets it.”