You’re Selling the Wrong Stuff

Businesswoman in a meeting with a male colleague smiling at him as they sit at a table discussing paperwork over coffeeIt comes down to giving clients better business results.

By Matt Solomon

When you’re struggling to grow your business, success can seem mysterious. You feel like you’re doing everything right: you’re good at what you do, you give clients what they ask for and you work really, really hard. So what’s missing?

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The answer is hiding right in plain sight. If you aren’t seeing the growth and success you want to have, chances are that you aren’t selling what clients really want.