More Complex Work = Higher Fees, Right?

ALSO: Some pushback on virtual work environments.

By Jeff Pawlow

Anytime that complexity goes up, it seems that accounting fees follow. That said, the current economic environment may not allow firms to capture as much additional work as they may have in other turbulent/changing environments.

MORE: Remote Work Is More Productive | Advisory Services: Real Commitment or Just Talk? | 2021: You’ll Never See ‘Normal’ Again
Exclusively for PRO Members. Log in here or upgrade to PRO today.

Clearly, clients are tightening their belts, and it now becomes imperative for firms to bring more to the table than just “debits and credits.” The role of a trusted advisor is paramount in this uncertain time and firms that embrace the challenge will leap ahead of the pack. Unfortunately, many firms are slow to adopt this posture. Providing clear value for fees is a non-negotiable moving forward.

Posted on January 27, 2021

Jeffrey S. Pawlow

About the Author

Jeffrey S. Pawlow is CEO of The Growth Partnership, marketing training consultants. Recognized as one of the “Top 100 Most Influential People” in public accounting by Accounting Today, Jeff leads a dynamic team of over 25 “resultants” dedicated to helping their CPA firm clients achieve sustainable, profitable growth.

Prior to his career in the accounting profession, Jeff served as a Marketing Officer for Norwest Bancorp (now Wells Fargo), one of the largest bank-holding corporations in the United States. After entering the accounting field in 1995, he served as the Director of Marketing for Smith & Gesteland, a local CPA firm in Madison, WI and then for RubinBrown, a “Top 100” powerhouse in St. Louis, MO. During this time Jeff’s efforts were recognized with a total of seven Marketing Achievement Awards by the Association of Accounting Marketing, including the “Best of Show” awards for overall marketing excellence in both 1997 and 1998. Jeff entered the consulting arena in 1998 as a Vice President and Director of Consulting Services at Waugh & Co. He subsequently founded The Growth Partnership in 1999. He has since been recognized as one of Inside Public Accounting’s “Most Recommended Consultants” since the annual list was first published in 2004. Jeff is a 1991 graduate of Creighton University.

Click here for more by Jeffrey S. Pawlow

TO READ THE FULL ARTICLE

Continue reading your article with a CPA Trendlines Pro membership.