By Frank Stitely
The Relentless CPA
One of the funniest parts of launching Clarity Practice Management has been watching my business partner, Peter Daniel, learn about the business acumen of CPAs and accountants. Peter and I founded Clarity as a collaboration between a CPA firm client (Peter) and a CPA firm (me.). He knew what he wanted from a client perspective, and I knew what we wanted as a CPA firm.
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Peter owns a software development company and believes in the rational decision-making model for businesses. The rational decision-making model is totally irrelevant to the way most CPAs and accountants run their practices. For instance, consider this interchange between Peter and a practitioner at our Clarity booth during a trade show.