Be thoughtful about how you seek new clients.
By Sandi Leyva
As an accounting professional, you’re likely very talented at delivering the service you offer your clients. But when it comes to marketing and selling yourself, many of you didn’t voluntarily sign up for that part. Many of you are resisting (kicking and screaming) marketing yourself. If that’s you, that could be why your business is slow or not growing at the rate you’d like it to.
MORE ON SMALL-FIRM GROWTH STRATEGIES: Spend Your Time on the Most Profitable Tasks | Seven Performance Boosters for Your Firm | Why Your Google Ranking Is About to Tank | Seven Tips to Keep the Clients You Have | 12 Ways to Stress Less This Busy Season | Six Ways to Make Your Own History During Women’s History Month
Exclusively for PRO Members. Log in here or upgrade to PRO today.
We all hope we will have enough referrals so that we will never have to sell ourselves. But in the last few years, referrals, even for those of us with huge followings, have slowed down. It’s (past) time that we work on more fully developing the marketing and selling function of our businesses. As you do, here are five mistakes to avoid.
TO READ THE FULL ARTICLE
