Your firm needs them now more than ever.
By Gary Bolinger
Peter Drucker once said, “Every organization, not just businesses, needs one core competency: innovation.”
One core competency. That is powerful. In today’s pandemic environment and, as we prepare for the post-pandemic environment, it is more important than ever in businesses of all kinds, including CPA firms. CPA firms need to prepare to assist clients for the world ahead. There won’t be a return to “normal” as we remember it for some time. And that means CPA firms must innovate in client service to add value in this new environment.
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Innovation sounds big. Innovation sounds big because we tend to think about historic innovations, and they were big. You know … the wheel, the printing press, railroads, mass production, airplanes, the electric light bulb, television, the internet and cellular phones.
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