Never tell them it’s “client accounting services.” Here’s why.
By Hitendra Patil
Client Accounting Services: The Definitive Success Guide
I recently spoke with an experienced CPA who has been very keen to expand the firm’s client accounting services practice. I told her, “If your firm’s website and marketing material states you offer ‘client accounting services.’, you’d want to rewrite that content, like, immediately.”
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She was utterly puzzled and asked:
“But CAS is vital for the future of accounting firms, and you wrote the profession’s first book on CAS, so why are you now saying so?”
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