Make the upgrade irresistible.
By Hitendra Patil
Client Accounting Services: The Definitive Success Guide
When you pitch CAS to your existing clients and new prospects, your communication and messaging changes quite a lot. It is no more packages, hourly rates and standard deliverables mentioned on your website and in your emails, engagement letters and sales brochures/materials.
MORE: Your Firm Needs a CAS Champion | Lower Your Costs by 75% with CAS | CAS Drives Up Demand for Virtual CFOs | Turn Client Wants into Needs | A Job Description for Client Accounting Services | Why CAS Is Great for Revenue Growth | CAS: Finding the Why Behind the Why
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Communicating CAS to Your Existing Clients
CAS is NOT a sales pitch to your existing clients. It is a value pitch, an upgrade pitch.