What else do potential clients know about you?
By Sandi Leyva
The Complete Guide to Marketing for Tax & Accounting Firms
I hear more accountants grumbling daily about how price-sensitive their prospects and clients have become. And they are right, to a degree. The economy has caused even the rich to count their pennies, and the percentage of people who look at a price tag before they buy has increased over the last five years.
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Yet studies show that roughly 54% of buyers are not price-sensitive, and I would be willing to bet even more are selectively price-impervious depending on what they buy: women’s shoes, men’s cars, personal services, jewelry, vacations, cosmetics and hair, to name a few exceptions.
So why are so many accounting clients and prospects price-sensitive?
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