Put Your LinkedIn Profile to Work

official_logo_linkedin

Five ways to improve it today.

By Sandi Leyva
The Complete Guide to Marketing for Tax & Accounting Firms

Your LinkedIn profile is just as important as your website these days. It’s not uncommon at all for small business owners to check out your profile before contacting you. If your profile doesn’t measure up, then you might not get the lead. Here are five ideas to get the most out of your LinkedIn profile.

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1. Write a friendly, keyword-filled background. 

On LinkedIn, the best backgrounds are less formal, more friendly and conversational in style. Let people know what drives you from a business standpoint, what you’re passionate about and who the ideal client is for you.