If you schedule it, they will come. So … stop that now.
By Frank Stitely
The Relentless CPA
As we all know, there is a definite cost involved in not training clients. Let’s look at the training that’s occurring, whether you know it or not. It actually all boils down to timing.
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Here is an example of my stupidity.
I met with a client who was a software company executive. He had been a client for a dozen years, and people don’t get much smarter than he is. He drove from Alexandria, Virginia, to Chantilly, Virginia, every year. The drive is 20 miles and might seem like a 30-minute trip, but in northern Virginia, it’s more like an hour.
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