Even services need to be packaged.
By August J. Aquila
Price It Right: How to Value Accounting Services
Marketing and business development do not have to be a painful experience. If it is, then I suggest that you simply stop what you are currently doing. How many of us are successful in doing painful activities? I know I’m not.
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Start your marketing thinking with the following question: “What kind of firm do I want to have?” While I can offer some suggested answers, the real answer must come from you, and it shouldn’t be determined in two minutes.
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