Today’s Bissett Bullet: ‘Why do we find it so hard to implement what we learn in marketing and business development courses? Unfamiliarity? Time? Apathy? Resources?’
By Martin Bissett
Having pondered this for a long time, I’d suggest that while all of the above are contributory factors, it’s the lack of self-belief that is the ultimate barrier.
If that conclusion is correct, what about all the big claims on your website? Are they true? Then what’s stopping you from calling a new prospect this morning before you fire up the laptop?
Today’s To-Do:
Action beats lip service. Pick up the phone and speak to someone you want to do business with. Don’t end the call until you have a meeting arranged in the diary with them.
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