Capitalize on your “business currency” with better referral strategies.
By Ed Mendlowitz
202 Questions and Answers: Managing an Accounting Practice
QUESTION: I referred a large amount of business to an attorney friend and she hasn’t reciprocated. I asked her for a referral fee and she declined. I’d like to keep referring her because she does a great job for my clients and that makes me look good, too. What should I do?
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RESPONSE: It is always the right thing to look out for your clients’ best interests. Referring the best attorney you know for a job is the right thing to do. However, you are in business and need to nurture referral sources.