‘Radical Pricing’ Launches June 4 at AICPA Engage

The step-by-step process for building a more client-centric firm.

By CPA Trendlines

In Radical Pricing: How To Optimize Profits, Delight Customers and Build A Top Value Firm, which launches on June 4, Jody Padar guides accounting professionals through their pricing evaluation and remodeling.

Key points will be discussed at AICPA & CIMA Engage 24 conference at the Aria in Las Vegas on Tuesday, June 4, rom 7:00-7:50 a.m., sponsored bt ADP. Following the session ADP will host a book launch party where the first 50 attendees will receive a free autographed copy of the book. Registration is required at https://bit.ly/RadPricing.

The book and its accompanying workbook and tools are being published by CPA Trendlines and can be preordered at www.cpa.click/RadPricing.

Known as The Radical CPA®, Padar advocates for accountants to lead next-generation firms, and shares in her latest book why moving from a ticking clock will help firms retain talent, increase efficiency and create more loyal customers.

Posted on May 15, 2024

Jody Padar

About the Author

Jody Padar, CPA, MST, "The Radical CPA®," is one of the profession’s foremost visionaries and a best-selling author for CPA Trendlines.

Her latest book, Radical Pricing, is available here

Padar is the author of:

The Radical CPA

and

From Success to Significance: The Radical CPA Guide

vice president of strategy at Botkeeper, an upstart automated bookkeeping solution purpose-built for accounting firms.

She was also CEO and Principal of the New Vision CPA Group, a public accounting firm based in the Chicago area.

And as an author, lecturer, coach, consultant, and mentor, she advocates for progress and innovation in the profession, heralding a new way of thinking about the practice of accountancy and giving it a new purpose.

Having successfully transformed her own firm into a technologically advanced, paperless work environment, she is now dedicated to educating her fellow colleagues on how to make the same transition.

She is a regular contributor to a number of industry publications, including CPA Trendlines, where she offers practical tips and advice on running a next-generation firm.

Padar has been named by Accounting Today as “the Top 100 Most Influential to the Profession” for the last four years and manages her firm and discover new “best practices.”

Padar is married, has two teenage children, and swims competitively. Padar earned her BBA from Saint Mary’s College and MST from Northern Illinois University. Padar is also an adjunct professor at Oakton Community College and a contributing member of the Intuit Trainer Writer Network.

Click here for more by Jody Padar

TO READ THE FULL ARTICLE

Continue reading your article with a CPA Trendlines Pro membership.