Ten steps to designing your pricing strategy.
By August J. Aquila
Price It Right: How to Value Accounting Services
Yes, pricing is indeed a fundamental marketing function. It plays a crucial role in determining the value of a product or service in the eyes of customers and has a direct impact on a company’s profitability and market positioning. Pricing decisions are typically made based on various factors such as production costs, competition, target market, positioning strategy and customer perceptions of value.
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Here are a few reasons why pricing is considered a marketing function:
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