MARKETING & SALES

Twenty Questions to Ask Before Starting Your Marketing Plan

Businesswoman sitting on table while talking with four coworkers

Make sure you’re prepared.

By August J. Aquila
Price It Right: How to Value Accounting Services

Here are 20 basic questions to ask yourself and your partners before engaging a marketing consultant:

  1. What is our firm’s mission?

MORE: Five Ways Smart Marketing Boosts Your Firm’s Enterprise Value | Marketing’s Role in Staffing and Recruitment | Seven Ways That Marketing Helps You Retain Clients | Five Ways to Make Partners Fall in Love with Marketing | Losing Can Help You Win More | Eight Areas to Cover for Personal Goals | Service Quality: The Key to Client Retention | How Life Cycle Changes Your Marketing | Clients Buy Solutions, Not Features
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  1. Is our mission clearly stated and easily understood by the market?
  2. What is our firm’s image in the market?