Who do you want? (Hint: It’s not “everyone.”)
By Sandi Leyva
The Complete Guide to Marketing for Tax & Accounting Firms
There are many great things about getting referrals. First, referrals have a built-in trust that helps you move through the sales process faster. Second, there’s almost no marketing cost involved. Third, they tend to make a better long-term client.
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Unfortunately, many business owners take a reactive approach to referrals, waiting until they come to them, rather than a more profitable approach, which is to proactively maximize referrals. Here are five proactive ways to boost referrals:
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