Draw new clients in like a magnet.
By Sandi Leyva
The Complete Guide to Marketing for Tax & Accounting Firms
If you’re an expert at something, don’t be the best-kept secret on your block. Get the word out about what you can offer others, and one way to do that easily, especially if you’re an accountant, is to build your reputation.
MORE: Eleven Ways to Serve Clients Even Better | Give to Receive, and Eight More Ways to Boost Sales | Five Things That Clients Don’t Know about Accountants | Five Ways to Wow Your Clients | How to Fight Feeling Overwhelmed | You’re Missing 60% of Your Revenue | Make the Most of CPE Conferences | Beyond Compliance: Six Tips for Adding Value | Track Six Figures to Test Your Marketing | When You Don’t Know What You Don’t Know
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Here are 10 quick tips to boost yours.
1. Get credentialed, certified or educated. A good credential – and the CPA is pretty much the gold standard – will get you instant credibility with your prospects and clients. You are simply treated better and respected more when you’ve earned a credential that others recognize.
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