We have to remember to offer this information.
By Sandi Leyva
The Complete Guide to Marketing for Tax & Accounting Firms
I’m pretty sure that I am not the only accountant who has made the following mistakes with clients. Here are a couple of ideas to help us remember what we know that the client doesn’t and why it costs us when we forget.
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1. Clients do not know how to evaluate our technical skills.
If you need to hire an accountant, chances are you don’t know a lot about accounting. It just follows that you’re not going to be perfect at hiring an accountant. As accountants, we need to remember that it’s not our technical prowess that gets us the job because the client has no way of evaluating that piece.
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