Think like an entrepreneur, not a technician.
By Sandi Leyva
The Complete Guide to Marketing for Tax & Accounting
When I look through Accounting Today’s Top 100 Leaders list and the comments they have made about what they perceive to be the challenges in our profession, many of the answers are the same: change, talent and relevance are a few you’ll see. And they are all right to some extent, but there is a deeper systemic problem that I think could fix quite a few of these in one swipe. I’m not saying it will be easy, but it is a fairly straightforward problem once diagnosed.
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The most interesting part is that the smallest firms are getting better at solving this than the larger firms.
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