Five ways to find the sweet spot for your target client.
By Sandi Leyva
The Complete Guide to Marketing for Tax & Accounting Firms
Many accountants serve clients with extremely small businesses that gross six figures a year or even less. These clients are prone to being price-sensitive and often struggle with budgets and cash flow. If you’re serving these clients, you’re definitely meeting an important need in the marketplace, but you may also start to question your own prices, or worse, underprice your services.
MORE: Five Ways to Acquire More Clients | Get Your Name in the News | Five Ideas for More Summer Revenue | Four Ways Small Firms Can Beat Large Ones | Why You Need a Link-In-Bio Tool | Five Emotional Skills for Entrepreneurs | Transform Your Marketing with CRM | Five Kinds of Small Thinking
Exclusively for PRO Members. Log in here or upgrade to PRO today.
The good news is that, on average, the higher revenues a company earns, the more likely they are to be a higher-quality client for you. Owners with larger companies, on average, are less price-sensitive and less emotional about running their businesses. The sweet spot for many small CPA firms and bookkeeping companies is to attract clients from $1 million to $3 million all the way up to about $10 million to $20 million in annual revenues. So how do you get to these higher-quality clients? Here are five ideas:
TO READ THE FULL ARTICLE
