These tips work for referrals, too.
By Sandi Leyva
The Complete Guide to Marketing for Tax & Accounting Firms
Networking is an essential part of building your business.
Whether you network locally, nationally or internationally, there are some tips that are common to all businesses:
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1. Be crystal clear about what you do and how people can use you. Also know exactly who your ideal client is in case you’re asked. If you don’t do this, you’ll leave people scratching their heads about you and they won’t know how to connect with you even if they want to.
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