Firms Not Keeping All Their Clients

Plus two questions about M&As.

By Carl George
The Rosenberg National Survey of CPA Firm Statistics

My list of predictions for the next 12 months:

• Firms will continue to upgrade their client profiles and disengage from clients who no longer fit. The result is more time will be spent on higher-value clients and emerging high-value clients. A strategy long overdue for some.

EDITOR’S NOTE: Every year, The 2024 Rosenberg National Survey of CPA Firm Statistics asks the profession’s top consultants two sets of questions:

• • How do you think the next 12 months will unfold? Trends? Predictions? Other thoughts?
  • How would you assess the last 12 months? Trends? Observations? Struggles?

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• Firms realize that more training is needed for their staff than ever before. There are two major reasons behind the accelerated and deeper training necessity: