Still, many fear loss of clients.
By CPA Trendlines Research
Four in five U.S. accounting firms plan to raise prices in 2026, and most are doing so confidently.
MORE Pricing, Fees & Billing Rates | Clients Demand Niche Know-How, and They’re Willing to Pay for It | CPA Pricing Power Falters as Salaries March Upward | It’s Time to Toss Timesheets | Clients Demand Niche Know-How, and They’re Willing to Pay for It | How ‘Productizing’ Services Benefits Clients | Four Approaches to Billing
More than 80% of accounting and tax firms say they intend to increase fees next year, with 37% targeting a 5% hike and 30% aiming for 10% increases. Only 6% rule out any price changes. The shift marks a turning point for an industry long dogged by fee stagnation and underpricing. Now, driven by rising labor costs, inflation, and client demand for higher-value services, firms are becoming more assertive in charging what their work is worth.
TO READ THE FULL ARTICLE
