Today’s Bissett Bullet: Partner: “We tried this before and it didn’t work.”
MB: “Based on your analysis of that project, why didn’t it work?”
*silence*
Partner: “Dunno.”
By Martin Bissett
“We tried marketing and it did not work” is a refrain often heard from the managing partner’s office. This is because they neither understand marketing nor understand the failure or success thereof. To understand the subject, we first must master it, so bear in mind that to understand what makes a great marketing person or a great marketing campaign, we first must understand the discipline itself.
Today’s To-Do:
Take advice from a leader in their field about what works and what doesn’t in terms of professional services marketing so that you can delegate the task of marketing your firm in the future with the assurance and discernment that you know what works and what doesn’t.
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