Garrett: Embrace Your ‘And;’ Transform Firms | Gear Up For Growth

Your job title doesn’t define you. Your ‘and’ does. 

This is a preview. The complete episode is first available exclusively to PRO Members | Go PRO here
Sponsored by The Small Office / Home Office Cyber Protection Plan – Learn more here

Stream, listen, download, and subscribe to CPA Trendlines podcasts anywhere: AppleGoogle/YoutubeSpotifyiHeartDeezer, Amazon Music, AudiblePlayer FMAudacy, RSS

Gear Up for Growth
With Jean Caragher
For CPA Trendlines

“If we make sure that people are doing their ‘ands,’ they’re going to accidentally do their best work,” says John Garrett, author of “What’s Your ‘And’?” and stand-up comedian. During his appearance on Gear Up for Growth, hosted by Jean Caragher of Capstone Marketing, the self-described “recovering CPA” says, They’re going to accidentally stay. You’re going to attract more talent. You’re going to attract more clients. Everything good is going to happen from that..  

More Gear Up for Growth here. | More Jean Caragher here | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | More CPA Trendlines videos and podcasts here

Garrett says your job title doesn’t define you, your “and” does. An “and” is a passion, hobby, or interest outside of work that makes people unique and memorable.You’re not a CPA; you’re a human being that does accounting work. You’re bigger and better than a tiny, little job title,” he explains.