Technology Challenges the Accounting Profession

Every year, the 2025 Rosenberg MAP Survey asks the industry’s top consultants to share their observations from CPA firms across the country: How do you think the next 12 months will unfold? Trends? Predictions? Other thoughts? Also, how would you assess the last 12 months? Trends? Observations? Struggles?

Billable hours will remain under attack. They have to go.

By Gale Crosley
The Rosenberg Survey

Technology will continue to challenge our ability to harness its power. Firms will need to continue to rely heavily on technology consultants to help them sort through the confusing array of options.

MORE: The 2025 Rosenberg MAP Survey is available from CPA Trendlines here.
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Beware of capabilities promised but not yet ready for prime time. Plan to be on a continuous shopping trip in multiple categories of tech because of the rapid advancement in platforms.

Posted on November 18, 2025

Gale Crosley

About the Author

Gale Crosley, CPA, of Crosley+Co., is one of the Most Recommended Consultants in the Inside Public Accounting BEST OF THE BEST, one of the Top 100 Most Influential People in Accounting by Accounting Today and has been named to The Advisory Board Hall of Fame.

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She consults with large and large-thinking accounting firms, assisting managing partners, partners, and marketing directors, to effectively increase their firm’s revenues. She guides them through development of the best strategies and tactics to achieve aggressive revenue growth objectives. Gale’s 35-year-plus career represents a unique combination as a practicing CPA at Arthur Andersen, PwC, and a local CPA firm. She has also held senior management roles in business development and marketing in the cutting edge technology environment with IBM, MCI and several start-up technology companies. Gale has helped dozens of large and large-thinking firms, both domestic and international, create high growth cultures, driving revenue from all aspects of the practice. She is an honors accounting graduate from the University of Akron, Ohio, and winner of the Simonetti Distinguished Business Alumni Award. Gale is a licensed CPA in Ohio and Georgia, a member of the AICPA, the Ohio Society and Georgia Society of CPAs, and is on the Editorial Advisory Board of the Journal of Accountancy. Her cornerstone book, At the Crossroads, chronicles the challenges and successes of a fictional CPA firm struggling with growth.

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MORE: The 2025 Rosenberg MAP Survey is available from CPA Trendlines here. Exclusively for PRO Members. Log in here or upgrade to PRO today.

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MORE: The 2025 Rosenberg MAP Survey is available from CPA Trendlines here.
Exclusively for PRO Members. Log in here or upgrade to PRO today.