Every year, the 2025 Rosenberg MAP Survey asks the industry’s top consultants to share their observations from CPA firms across the country: How do you think the next 12 months will unfold? Trends? Predictions? Other thoughts? Also, how would you assess the last 12 months? Trends? Observations? Struggles?
M&A will intensify, especially for midsized firms.
By Carrie Steffen
The Rosenberg Survey
Artificial intelligence will continue to reshape the daily work of CPAs – transforming mundane tasks and enabling deeper advisory roles. Many are wrestling with what this means for new grads who are hired into entry-level roles that historically have been learning opportunities. I do wonder about how we will accelerate skills development for high-value skills like fraud detection, strategic analysis and client interaction.
MORE: The 2025 Rosenberg MAP Survey is available from CPA Trendlines here.
My guess? We will begin to see a shift. Traditionally accounting grads went to public accounting for a few years then left for private industry (for many reasons). But my prediction is we will begin to see a slow flip of that script.
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