Today’s Bissett Bullet: “It’s often a controversial point but some partners in our firms don’t want to learn how to sell. Invest your time and effort in those who do.”
By Martin Bissett
In today’s world of political correctness, I am about to violate the rules of ageism, sexism and probably racism. But, if you have got a 59-year-old white male tax partner in your firm it is unlikely, based on evidence, that they will want to learn new tricks. Therefore, leave them alone. They bring their own value to the firm.
Work on the partners, or senior managers, or up-and-coming rising stars and future leaders who show genuine hunger and desire for developing their rainmaking capabilities. Just because an existing partner is well established or is very good at what they do, it does not mean they have to be forced into a discipline that they are uncomfortable with.
Today’s To-Do:
Today, select the sales team of your firm. That might just be you, that might be you and colleagues, but form the team of the ones who are the hungriest, the most caring and the most ambitious, and get them the help they need to win new fees for your firm.
See more Bissett Bullets here
Grow Your Firm in Daily Bite-Sized Steps on a Budget
- Do you want to grow your firm into the practice you want?
- Are you suffering from overwhelm and don’t know where to start?
- Do you need proven and practical advice but time and resource is in short supply?
- Do you need a daily dose of insight that’s easy to implement to help grow your firm in bite-sized chunks that fits into your budget?
Introducing Never Mind the Bullets
Introducing “Never Mind The Bullets,” an easy digital digest of the book of the same name written by Martin Bissett, bringing you 366 days of motivation and insight for growing your firm the proven way.
What’s Included in “Never Mind the Bullets” Digital?
With a “To Do” for each day of the year, the topics covered by Martin’s daily teachings are:
- Proof Creating
- Proactivity Mindset
- Pipeline Building
- Pricing Process
- Progress Making
- Profitability Increase
- Personal Brand Establishing
- Purpose Articulation
For 366 days, you will receive a daily email with an insight that comes with an in-depth explanation and an immediately implementable “To Do” for every day of the year.
In addition to the “Never Mind the Bullets” daily email, you will receive the following:
- A monthly digest email that will give you tips for your practice and accounting practice insights and
- Bonus video content to take a deeper dive into a range of topics, including pricing, pipeline and practice growth
What You Will Learn
You will learn how to quickly increase your credibility in the marketplace, get clarity on your message, build your pipeline, construct your marketing program, become confident in your pricing and learn from the mistakes and successes taken from Martin’s 25-year career working with over 1800 accounting firms from around the world.
One Price, All The Content: Choose the Monthly or Annual Plan
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