Today’s Bissett Bullet: “When marketing delivers us new prospect meetings, each interaction that prospect has with us influences them for or against using us.”
By Martin Bissett
New business meetings can be like gold dust given the amount of competition we are up against and they are too lightly treated by too many firms. Understand that the response that they get from us by email, the response that a prospect gets from us when they call us, the response they get from us when they see us, all influence their decision-making process. We need to ensure that every “touch” we have with a potential prospect is a positive one that puts another weight on our side of the scales.
Today’s To-Do:
Today review the number of interactions that we have with a new potential client from the first time they inquire to when we sign them up. Is there anything more that we can do to make them feel welcomed into the practice?
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