
Take your firm from good to great.
By Domenick J. Esposito
8 Steps to Great
It is often said that leading a CPA firm is like herding cats (everyone going in different directions), because many firms are very good at talking and planning about their future (it’s in their DNA), but terrible at execution and implementation. It’s a little like the shoemaker’s shoes. Partners get distracted with client service or low-hanging fruit and give up too quickly in creating change within their own firms.
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If you are ready to take the first big step of moving from a merely good firm to a mid-market sustainable brand, then a strategic plan, with specific implementation tactics and accountability measures, is the absolute first step. I would encourage you to begin the process with your partners as soon as possible.
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