MARKETING & SALES

The Cost of Losing Clients

Money coming out of sink faucet and going down drain

Yes, you can put a number on it, and it might be bigger than you expect.

By August Aquila
MAX: Maximize Productivity, Profitability and Client Retention

It’s important to remember that the most valuable asset of any professional services firm is its clients.

Losing clients can be costly, but do you really know how much it can cost you? Let’s find out.

MORE by August J. Aquila
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The first step is to track client attrition. Be honest with yourself here. It’s important to know how many clients leave each year and why they leave. Most clients don’t leave because of fees. There are two main reasons people leave:

  1. You didn’t spend enough time with them (lack of service/attention).
  2. They didn’t receive sufficient value for the fees paid.