Matt Rampe: Your Team Has a Strategy, But Do You Have Momentum? | The Disruptors

Clear ownership, an inspiring vision, and quick wins help accounting teams turn plans into progress. Here are 4 steps to leading change…

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The Disruptors
With Liz Farr
For CPA Trendlines

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The Break-Through Blueprint for Revolutionizing the CPA Firm Business Model

Accounting firms are facing extraordinary changes today: private equity, AI, the shift to advisory, and a continuing wave of partner retirements, all at the same time. Matt Rampe, a partner at Rosenberg Associates, says the volume of change is only part of the problem. As he puts it, “we have all these changes happening at once, and nobody taught us how to do change well.”

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The complexity of change is also increasing. While firms largely know how to do things like grow tax revenue by 5%, they don’t always have the skill sets or mindsets needed to develop an AI governance plan, become strategic advisors, or prepare the next generation to lead.

Rampe sees the same failure points in the firms he works with.

Posted on November 10, 2026

Liz Farr

About the Author

Liz Farr, CPA, is a special contributor to CPA Trendlines, bringing an insider's clear-eyed view of the tax and accounting business and a passion for advancing the profession.

She's the host of the hit CPA Trendlines podcast series "The Disruptors," available everywhere: Apple, Google, Spotify, iHeart, Deezer, Amazon Music and Audible, Player FM, Audacy, Gaana (India), and Boomplay (Africa).

As founder and proprietor of Farr Communications, she is the secret weapon that her clients use to get their messages out. She has written blog posts, web content, articles, white papers, case studies and books for accountants and accounting tech companies. Her specialty is ghostwriting for coaches and consultants who want to move accountants into the future. She can bridge the gap between the dream these visionaries have for the future and the mindset and reality that today’s accountants are living in.

Five of her past and current clients have been named to Accounting Today’s annual list of 100 most influential in accounting. She has written under her name for the Journal of Accountancy, Intuit’s Firm of the Future blog and AccountingWEB. She has also appeared in Forbes, CFO.com, and Accounting Today.

Farr has a broad educational background, studying biochemistry at the University of Munster, Germany, and obtained her bachelor's degree as a double major in biochemistry and German at the University of New Mexico. She also studied German, Spanish, computer science and linguistics at the University of Wisconsin-Madison and continued her studies in linguistics at the University of Washington. She earned her master's degree in accounting in 2004 from the Robert O. Anderson School of Management at the University of New Mexico, qualifying as a licensed CPA in 2005.

Professionally, Liz began as a tax preparer at H&R Block before working at several local CPA firms in the Albuquerque, N.M. area. At her last assignment as a tax manager, she helped a team develop streamlined processes for getting tax returns out faster and more accurately.

After spending 15 years working as an accountant in the Albuquerque, N.M., area, she traded in her ten-key for a pen and has been writing full time since 2018.

She can be contacted at Farr Communications.

When she’s not writing or studying the accounting business, she’s hiking or skiing in the mountains of New Mexico.

Click here for more by Liz Farr

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The Break-Through Blueprint for Revolutionizing the CPA Firm Business Model

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