Penny Breslin: How to Face Hiring Challenges Head-On

The Disruptors: Penny Breslin says don’t blame robots.

^ Click to play video | > Play the podcast and follow CPA Trendlines Podcasts on Apple Podcasts here or grab the RSS feed here.

With Liz Farr
for CPA Trendlines

The accounting profession has faced staffing issues for years now and, especially post-pandemic, the problem has compounded. Penny Breslin, CPA Trendlines contributor and the founder of MoneyPenny, talks about how firms are facing the hiring challenges and popular solutions that seem to be working, including using predominantly cloud-based apps for collaboration and engagement and taking a true evaluation of the talents and skills needed for each position.

MORE DISRUPTORS: Blake Oliver: Why Tax Work Yearns To Be Free | Private Equity Explodes in U.K. | Brannon Poe: The Status Quo Must Go | Accounting Nerds, Unlock Your Super Powers | Private Equity vs. the CPA Firm Partnership The FinTech Flood: Accounting Will Never Be the Same | Think Small to Think Big with Matt Wilkinson | Your Sales Tax Headaches Are Only Just Beginning | When Financial Statements Go Extinct with Corey Schmidt | Can Geraldine Carter Save Accountants from Themselves? | Re-Inventing Accounting with Tyler Anderson | Turning Client Service into New Revenue

Exclusively for PRO Members. Log in here or upgrade to PRO today.

Breslin says firms need to look at the talent they have and realize that not everyone has to be “a duplicate of yourself.”

Posted on August 14, 2022

Liz Farr

About the Author

Liz Farr, CPA, is a special contributor to CPA Trendlines, bringing an insider's clear-eyed view of the tax and accounting business and a passion for advancing the profession.

She's the host of the hit CPA Trendlines podcast series "The Disruptors," available everywhere: Apple, Google, Spotify, iHeart, Deezer, Amazon Music and Audible, Player FM, Audacy, Gaana (India), and Boomplay (Africa).

As founder and proprietor of Farr Communications, she is the secret weapon that her clients use to get their messages out. She has written blog posts, web content, articles, white papers, case studies and books for accountants and accounting tech companies. Her specialty is ghostwriting for coaches and consultants who want to move accountants into the future. She can bridge the gap between the dream these visionaries have for the future and the mindset and reality that today’s accountants are living in.

Five of her past and current clients have been named to Accounting Today’s annual list of 100 most influential in accounting. She has written under her name for the Journal of Accountancy, Intuit’s Firm of the Future blog and AccountingWEB. She has also appeared in Forbes, CFO.com, and Accounting Today.

Farr has a broad educational background, studying biochemistry at the University of Munster, Germany, and obtained her bachelor's degree as a double major in biochemistry and German at the University of New Mexico. She also studied German, Spanish, computer science and linguistics at the University of Wisconsin-Madison and continued her studies in linguistics at the University of Washington. She earned her master's degree in accounting in 2004 from the Robert O. Anderson School of Management at the University of New Mexico, qualifying as a licensed CPA in 2005.

Professionally, Liz began as a tax preparer at H&R Block before working at several local CPA firms in the Albuquerque, N.M. area. At her last assignment as a tax manager, she helped a team develop streamlined processes for getting tax returns out faster and more accurately.

After spending 15 years working as an accountant in the Albuquerque, N.M., area, she traded in her ten-key for a pen and has been writing full time since 2018.

She can be contacted at Farr Communications.

When she’s not writing or studying the accounting business, she’s hiking or skiing in the mountains of New Mexico.

Click here for more by Liz Farr

^ Click to play video | > Play the podcast and follow CPA Trendlines Podcasts on Apple Podcasts here or grab the RSS feed here.

TO READ THE FULL ARTICLE

Continue reading your article with a CPA Trendlines Pro membership.