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GROWTH STRATEGIES

Marketing Information Is at Your Fingertips

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Chatbots can get you started.

By August Aquila
MAX: Maximize Productivity, Profitability and Client Retention

A lot of marketing doesn’t work because accountants and consultants just don’t do any or enough market research. Unfortunately, many people think they know their markets and what they want and need, but most don’t have enough information about their target markets. In today’s world, finding information is often just a keystroke away and it won’t cost you anything.

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Most of your market research can be accomplished through secondary research – sources that are already available as opposed to primary research that consists of studies done just for your firm. You don’t have to spend a lot of money to get good market information if you know where to look, especially today.
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MARKETING & SALES

Five Keys to Successful Marketing

man looking at five giant keys on the ground

And three questions to answer.

By August Aquila
MAX: Maximize Productivity, Profitability and Client Retention

There are, of course, a lot of things you can do to have a successful marketing campaign, but here are five that you should seriously consider.

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  1. Create a marketing culture in your practice. At the end of the day, it’s your firm’s culture that drives results. How would you define your current marketing culture? What is important and rewarded in your firm: bringing in new business, identifying new opportunities for existing clients, generating awareness for the firm in the marketplace, or billable hours and administration? A marketing culture is outward looking and helps your people find ways to expand the practice with profitable work.

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ADVISORY & CONSULTING

How Profitable Are You Making Your Clients?

How does your firm measure up?

By August Aquila
MAX: Maximize Productivity, Profitability and Client Retention

There are many ways that a firm can evaluate itself, but there is only one way that really counts. At the end of the year, you must determine how you have made your major clients more profitable.

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Remember that 80 percent of your profit still comes from 20 percent of your clients. That also means, as I recently heard, that only 20 percent of your efforts go to the clients who produce 80 percent of your revenue. Think about that for a minute. If you don’t provide your clients with profit improvement ideas, you should start thinking about it now. This is critical, not only to them but also to your long-term survival.
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MARKETING & SALES

Four Tips for Developing Your Marketing Plan

Plus five questions to ask first.

By August Aquila
MAX: Maximize Productivity, Profitability and Client Retention

It makes no difference what size practice you have. The following tips apply if you are developing an individual marketing plan, a departmental plan or one for the entire firm.

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From an overview perspective you will want to consider the following five questions:

  1. What will be the range of services you offer?

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PRO Member Exclusive

The Twelve Fundamentals of Planning

man seated at desk and smiling while working on laptop in corner office with large windows

When did you last think about your business?

By August Aquila
MAX: Maximize Productivity, Profitability and Client Retention

There is no time like the present to get ready for the future. Here is a checklist of 12 things you should thinking about.

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Remember planning never stops. Our environment is constantly changing.

  1. What business am I in? Are you in the automobile business or the transportation business? One is very narrowly defined and the other can broadly include anything that moves people or products. Make sure you understand your business model and purpose.

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