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GROWTH STRATEGIES

Get All the Referrals You Deserve

smiling man talking on phone in office

Six questions to ask.

By August Aquila
MAX: Maximize Productivity, Profitability and Client Retention

You would think that if you do a good job, you should get all the referrals you need. Unfortunately, this is not always the case.

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Sometimes, you must ask clients and referral sources for referrals. And many times, professionals just don’t know how to ask.
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PRO Member Exclusive

Think Strategically About Profitability

businessman turning compass labeled "strategy" like a steering wheel

Use this portfolio evaluation tool.

By August Aquila
MAX: Maximize Productivity, Profitability and Client Retention

Can you ever spend too much time thinking strategically about your accounting and consulting practice? If you are like most professionals, you usually have outlined some goals. You know where you want to go.

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The real question you must ask is this: “Do you know the best way to get there?” In other words, “What’s your strategy?”
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MARKETING & SALES

Marketing Without Tears

Portrait of a thoughtful businesswoman looking away in office

What are your clients saying about you?

By August Aquila
MAX: Maximize Productivity, Profitability and Client Retention

Marketing and business development do not have to be painful experiences. If they are, then I suggest that you simply stop what you are currently doing. How many of us are successful in doing painful activities? I know I’m not!

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Start your marketing thinking with the following question: “What kind of firm do I want to have?” While I can offer some suggested answers, the real answer must come from you, and it shouldn’t be determined in two minutes.
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MARKETING & SALES

Four Ways to Prepare Pros to Bring in New Business

Two women shaking hands across a table

Like anything else, it requires practice.

By August Aquila
MAX: Maximize Productivity, Profitability and Client Retention

I have often been asked, “What is the best way to prepare professionals to bring in new business?” I think the people who ask this question are trying to find an easy answer to a more complex issue.

MORE by August J. Aquila
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Unfortunately, there is no single approach that will do the job. But now, having said that, let me offer you the following four approaches that will give you some idea of what to do. As the saying goes, “Different strokes for different folks.” So, use the ones that work best for your firm and the individuals in it.
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