Marketing Is Not Just for Partners Anymore

Younger and older businesswoman looking at laptop at outdoor cafe4 approaches to successfully embracing marketing.

By Bonnie Buol Ruszczyk
Bridging the Gap

Firmwide initiatives that bridge generations aren’t limited to process refinements and Lean-style efficiency efforts.

MORE: A Simple Way to Dissolve the Generational Gap | Growing, Developing Future Leaders Is a Two-Way Street | They Don’t Want to Be Owners! | The Culture of Continuous Improvement | A Winning Culture Is an Intentional Culture | A Call for Change: An Open Letter to Each Generation
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

Dramatic changes in marketing have accompanied the digital revolution, and today’s most successful firms are embracing their new opportunities. Marketing is yet another avenue for bringing together old and young firm members and enhancing mutual understanding as everyone works to benefit the firm’s growth.