Here’s what you’re looking for: Bonnie Buol Ruszczyk

LEADERSHIP

Guillaume Turmel: What Genuine Workplace Inclusion Feels Like Beyond Policies & Programs | MOVE Like This

“Inclusion often depends on whether people are willing to communicate, listen, and repair misunderstandings when they happen.”

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MOVE Like This
With Bonnie Buol Ruszczyk
For CPA Trendlines Research

In this episode of the MOVE Like This podcast, Bonnie Ruszczyk sits down with Guillaume Turmel, a PhD candidate at the University of Melbourne whose research focuses on how people experience genuine inclusion in the workplace. Drawing from his own experiences working internationally, helping launch an LGBTQ+ employee resource group, and observing the disconnect between strong DEI programs and employees still feeling “slightly off,” Guillaume explores why inclusion is far more personal and complex than most organizations assume.

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One of the most compelling parts of the conversation centers around Guillaume’s comparison of inclusion to “love languages.” He explains that organizations often focus heavily on the actions they believe create inclusion, such as policies, programs, or leadership behaviors, without spending enough time understanding how those efforts are actually experienced by employees.
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PODCAST

Retention Isn’t About Perks or Paychecks Anymore | MOVE Like This

Adapt to changing workforce expectations without losing performance or accountability.

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Build a 7-figure firm in just 4 hours a week!

MOVE Like This
With Bonnie Buol Ruszczyk
For CPA Trendlines Research

In this episode of MOVE Like This, host Bonnie Buol Ruszczyk talks with Kristi Epp, tax partner, and Amber Schrock, advisory partner and Las Vegas market leader at Frazier & Deeter, about one of the profession’s most urgent challenges: retention. Their message is clear — firms that still believe compensation alone drives loyalty may already be falling behind.

MORE MOVE

The conversation explores how accounting has changed dramatically over the last several years. Remote work, automation, talent shortages, mergers, acquisitions, and increasing regulatory complexity have reshaped both firm operations and employee expectations. Epp and Schrock explain that younger professionals are not rejecting hard work; they are rejecting environments that fail to provide meaning, transparency, mentorship, and sustainability.
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GROWTH STRATEGIES

Trisha Daho: What Firms Are Missing on Talent | MOVE Like This

“They are requiring us to be the leaders that we deserved and didn’t get.”

This is a preview. The complete 1-hour video episode, with commentary and transcript, is first available exclusively to PRO Members | Go PRO here
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MOVE Like This
With Bonnie Buol Ruszczyk
For CPA Trendlines Research

In this episode of MOVE Like This, Trisha Daho joins Bonnie Buol Ruszczyk to talk about what’s really happening inside accounting firms when it comes to talent, leadership, and growth. Drawing on her experience as a former Big Four partner turned fractional chief people officer, Daho offers a clear-eyed view of where firms are getting it right, and where they’re falling short.

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At the core of the conversation is a simple but often overlooked point: the firms that are succeeding aren’t just focused on growth, they’re intentional about how they grow. That starts with having a defined talent strategy. Firms that prioritize development, align values with their people, and create consistent leadership experiences tend to see stronger retention, better performance, and more engaged teams. In contrast, firms that treat talent as secondary or assume people will simply “figure it out” often struggle to keep their best performers.  READ MORE →

GROWTH STRATEGIES

Sarah Petrone: Responsible Growth Starts with People | MOVE Like This

“We’re growing in a way that is strategic, and that we’re preparing our people to meet the demands of that growth.”

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 Build a 7-figure firm in just 4 hours a week!

MOVE Like This
With Bonnie Buol Ruszczyk
For CPA Trendlines Research

In this episode of MOVE Like This, Bonnie Ruszczyk sits down with Sarah Petrone, chief human resources officer at Clark Nuber, for a conversation about responsible growth, leadership pipelines, belonging, and what it truly means to build a firm where people want to stay for the long haul.

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With more than 20 years in human resources across eight industries, Petrone joined Clark Nuber after leading HR in a startup environment, intentionally seeking a stable yet innovative professional services firm. What she found was an organization that understands a fundamental truth of accounting: in professional services, people are the product. That reality shapes everything from growth strategy to succession planning. READ MORE →

LEADERSHIP

Lisa Fitzgerald: Belonging’s No Longer an Option in Accounting | MOVE Like This

Effective leaders create connection, recognizing that human-centered leadership is critical.

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 Build a 7-figure firm in just 4 hours a week!

MOVE Like This
With Bonnie Buol Ruszczyk
For CPA Trendlines Research

In this episode of MOVE Like This, Bonnie Ruszczyk is joined by Lisa Fitzgerald, Chief Human Resources Officer at Eide Bailly, for a conversation about talent, leadership, and what it takes to build workplaces where people actually want to stay. With nearly two decades at the firm and a career spanning manufacturing, technology, and professional services, Fitzgerald brings a practical, people-centered lens to some of the profession’s biggest challenges.

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One issue keeping Fitzgerald up at night is the accelerating impact of AI on the accounting workforce. While Eide Bailly is approaching AI adoption thoughtfully and seeing real productivity gains, Fitzgerald is just as focused on the downstream effects, particularly how the conversation around AI may influence students deciding whether accounting feels like a “safe” career choice. With firms still recovering from talent shortages, she sees a real risk that fear and uncertainty could deter future professionals before they even enter the pipeline. READ MORE →

GROWTH STRATEGIES

Who Gets the Credit? Why Attribution Deserves a Closer Look

The Matilda Effect offers a lens for understanding how recognition shapes advancement in accounting firms.

Where does your firm stack up?

By Bonnie Buol Ruszczyk
Accounting MOVE Project

The accounting profession has spent years grappling with a persistent and uncomfortable reality: women enter the field in strong numbers, perform at a high level, and yet remain underrepresented in leadership.

That gap has been measured repeatedly through industry research, like the Accounting MOVE Project. The harder question is why it keeps showing up. The answer may lie in something more fundamental than policy or pipeline: how work is recognized, attributed, and ultimately rewarded,

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That’s where the Matilda Effect comes in.

The Matilda Effect is about attribution, not participation.
First defined by historian Margaret Rossiter in Social Studies of Science, the Matilda Effect describes the systematic tendency for women’s contributions to be overlooked — or credited to men.

When contributions are not accurately recognized, firms are not just creating internal inequities; they are undermining leadership development, pushing experienced professionals out the door, and losing people who can easily take their talent elsewhere.

It is not simply about exclusion from opportunity. It is about who gets recognized as the source of ideas, innovation, and results. Participation without recognition does not build careers, particularly in a profession where visibility drives opportunity.

History shows the pattern clearly.
Long before anyone had a name for it, the Matilda Effect was quietly reshaping the scientific record.

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LEADERSHIP

Carrie Steffen: The Staffing Problem Nobody Talks About | MOVE Like This

The profession talks too much about deadlines and not enough about impact. Students are listening.

This is a preview. The complete 1-hour video episode, with commentary and transcript, is first available exclusively to PRO Members | Go PRO here
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 Build a 7-figure firm in just 4 hours a week!

MOVE Like This
With Bonnie Buol Ruszczyk
For CPA Trendlines Research

The CPA profession has only itself to blame for a talent shortage.

Firms have spent years talking about the grind of deadlines and busy season, instead of selling the career’s impact, stability, and range of opportunities, according to Carrie Steffen, CEO of the Iowa Society of CPAs.

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In the new episode of MOVE Like This, Steffen tells Bonnie Buol Ruszczyk the profession must rethink its narrative, strengthen cultures of belonging, and bring younger professionals into leadership conversations if it hopes to rebuild the CPA pipeline.

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GROWTH STRATEGIES

Change Fails in Silence | MOVE Like This

Firms that treat communication as strategy—not admin—move faster, scale smarter, and keep trust intact.

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Not Your Headcount

MOVE Like This
With Bonnie Buol Ruszczyk
For CPA Trendlines

On this episode of MOVE Like This, host Bonnie Buol Ruszczyk explores a deceptively simple question with Alice Grey Harrison, founder of AGH Consulting: Why do so many firm transformations stall—not because of strategy, but because of communication?

With more than 30 years of experience in strategic communications and change management within the accounting profession, Harrison has seen firms navigate mergers, private equity investments, leadership transitions, system implementations, and cultural shifts.

The difference between momentum and misery, she argues, is rarely technical. It’s human.

MORE MOVE

Her core insight is that culture becomes a growth engine only when people understand how their work connects to the firm’s mission, vision, and values. That clarity unlocks what she calls “discretionary energy”—the extra effort people put in when they believe in the firm’s direction. READ MORE →

PODCAST

Brown: Employer Brands Talk | MOVE Like This

Real employee stories, not polished slogans, are winning the war for talent.

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MOVE Like This
With Bonnie Buol Ruszczyk
For CPA Trendlines

In this episode of MOVE Like This, host Bonnie Ruszczyk sits down with Rob Brown, founder and host of Accounting Voices and previous host of Accounting Influencers, to talk about what’s really driving change in the accounting profession.

Speaking from the UK with deep experience across the U.S. and global markets, Brown shares what he’s seeing in firms of all sizes: pressure from talent shortages, shifting expectations from younger professionals, and the growing importance of a strong employer brand rooted in real stories, not slogans. 

MORE MOVE

Brown starts by outlining three major workplace trends. 
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PODCAST

Kwaiser: The Real Reason People Stay—or Leave | MOVE Like This

Culture isn’t an initiative—it’s a strategy that drives retention and results.

Originally published Oct. 13, 2025
This is a preview. The complete 1-hour video episode, with commentary and transcript, is first available exclusively to PRO Members | Go PRO here
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MOVE Like This
With Bonnie Buol Ruszczyk
For CPA Trendlines

In this episode of MOVE Like This, host Bonnie Buol Ruszczyk talks with Stacie Kwaiser, CPA and CEO of Rehmann, about the firm’s nearly three-decade journey toward building a culture where people stay, grow, and lead.

MORE MOVE

Kwaiser began her career in public accounting at Coopers & Lybrand before joining Rehmann, a firm that now employs more than 1,100 professionals across 22 offices. She rose through the audit practice and into firmwide leadership roles, ultimately becoming CEO in 2023. Along the way, she experienced—and helped shape—Rehmann’s evolution into one of the profession’s most recognized firms for women and equity leadership.
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