Here’s what you’re looking for: Center for Accounting Transformation

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Hopson: Stop Turnover Before It Starts | Know-How Korner

Use hope to shift stress, strengthen culture, and keep talent.

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Is your firm truly ready for tax season—or just hoping to survive it? Join this 90-minute webinar featuring an Accounting ARC Live panel with thought leaders who know what it takes to optimize performance under pressure.

Know-How Korner
With Donny Shimamoto
Center for Accounting Transformation

Know How Korner, hosted by Donny Shimamoto, aims to translate peer-reviewed findings into practical actions for firms. In a recent episode, Shimamoto interviews Katelynn Hopson, assistant professor of accounting at Arkansas Tech University, whose dissertation quantifies a deceptively soft concept—hope—and links it to how public accountants experience stress and consider leaving their firms.

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Catch more Katelynn Hopson on the Tax Season Readiness Webinar – Dec. 10, 2 p.m. ET. 

Hope, in the research literature, is not vague optimism. Psychologist C. R. Snyder frames it as goal-directed cognition comprising agency (“the will”) and pathways (“the ways”). Hopson studies state hope—how hopeful someone is about a specific time frame or event—rather than broad personality-level trait hope. State hope moves; it can be built or eroded by experience and context.

“People who have higher levels of hope are more likely to want to stay and less likely to feel burned out,” Hopson explains.

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ACCOUNTING ARC

Baker: Interpreting Pricing Psychology | ARC – SLC

Price discrimination segments customers by what they value most. 

Sponsored by Tax Season Readiness: Practical Steps for a Smoother Busy Season  | See Today’s Special Offer
Subscribe to CPA Trendlines podcasts anywhere: Apple, Google/YouTube, Spotify, iHeart, Deezer, Amazon Music, Audible, Player FM, Audacy, RSS
Is your firm truly ready for tax season—or just hoping to survive it? Join this 90-minute webinar featuring an Accounting ARC Live panel with thought leaders who know what it takes to optimize performance under pressure. 

Accounting ARC – Student-Led Conversations
With Harshita Multani
Center for Accounting Transformation

On Accounting ARC – Student-Led Conversations, host Harshita Multani interviews Ron Baker—author, educator, and sought-after speaker—about price discrimination and the psychology behind everyday pricing. Across coffee shops, hotels, streaming platforms, and movie theaters, Baker says the same principle repeats: value is subjective, so pricing must be, too.

MORE Accounting ARC: Don’t Get Fired by Your Own Automation | What Amazon Doesn’t Tell You | Royalties, Residuals, and Reality Checks | ARC-SLC | Free Speech Is a Right; Respect Is a Responsibility | Cash Bags, Casinos & Audits: How First Jobs Shape Us | Gen Z Redefines Careers | Bootleggers, Baptitsts & CPAs: Rethinking Licensure | CPA Firm Ownership Under Fire | Walking Violation: When Showing Your CPA Gets You in Trouble | Audit Bags to TikTok Tags, Gen Z Talks Success | Students Challenge Accounting’s Traditional Career Path | True Grit: Recognizing Struggles That Shape Our Successes |More Admins, Fewer Students, No Plan | What Career Advice Gets Wrong for Gen Z – And How to Fix It | Your Identity is Not a Liability | Burnout, Be Gone: Accounting Needs a Boundary Breakthrough

Baker argues that pricing “behaves like art” because people don’t act like predictable particles. The goal is not perfect prediction, but rather constant testing: offering options, observing behavior, and refining strategy. That framing aligns with a growing body of hospitality research that shows how subtle cues—like removing the “$” symbol—change spending patterns. Cornell researchers find diners spend significantly more when menus list numerals without currency signs, a choice many premium venues intentionally make.  

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ACCOUNTING ARC

Shutdown Shockwaves: How Accountants Keep the Government’s Books From Crashing | ARC

Decode the financial fallout—where payables stall, nonprofits scramble, and the IRS slows to a crawl.

Sponsored by Poe Group Advisors: Helping accountants buy, build, and sell exceptional firms.
See Today’s Special Offer

Subscribe to CPA Trendlines podcasts anywhere: Apple, Google/YouTube, Spotify, iHeart, Deezer, Amazon Music, Audible, Player FM, Audacy, RSS
Poe Group Advisors consistently excels in helping our clients find the right accounting practice sales opportunity.

Accounting ARC
With Liz Mason, Byron Patrick, and Donny Shimamoto
Center for Accounting Transformation

When the federal government shuts down, headlines focus on politics. But behind every furlough and frozen budget lies a deeper story—one told through accounting cycles, payroll ledgers, and cash flow reports. 

In the latest episode of Accounting ARC, hosts Liz Mason, CPA; Byron Patrick, CPA.CITP, CGMA; and Donny Shimamoto, CPA.CITP, CGMA, break down what really happens when appropriations stall and the business of government grinds to a halt. 

MORE Accounting ARC: Royalties, Residuals, and Reality Checks | ARC-SLC | Free Speech Is a Right; Respect Is a Responsibility | Cash Bags, Casinos & Audits: How First Jobs Shape Us | Gen Z Redefines Careers | Bootleggers, Baptitsts & CPAs: Rethinking Licensure | CPA Firm Ownership Under Fire | Walking Violation: When Showing Your CPA Gets You in Trouble | Audit Bags to TikTok Tags, Gen Z Talks Success | Students Challenge Accounting’s Traditional Career Path | True Grit: Recognizing Struggles That Shape Our Successes |More Admins, Fewer Students, No Plan | What Career Advice Gets Wrong for Gen Z – And How to Fix It | Your Identity is Not a Liability | Burnout, Be Gone: Accounting Needs a Boundary Breakthrough

“This is the kind of thing accountants think about,” Mason says at the start of the episode. “What’s the actual technical answer? What does a shutdown mean for accounts payable, for payroll, for the IRS? What’s really happening behind the scenes?” 

Their discussion reveals a complex web of accounting impacts—from unpaid invoices and delayed reimbursements to frozen nonprofit grants and confused taxpayers. 

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ACCOUNTING ARC

Strategic AI, Not Shiny Objects | ARC

Leaders tie AI to real workflows, not wish lists, and adoption follows. 

Sponsored byTax Season Readiness: Practical Steps for a Smoother Busy Season  | See Today’s Special Offer

Subscribe to CPA Trendlines podcasts anywhere: Apple, Google/YouTube, Spotify, iHeart, Deezer, Amazon Music, Audible, Player FM, Audacy, RSS
Is your firm truly ready for tax season—or just hoping to survive it? Join this 90-minute webinar featuring an Accounting ARC Live panel with thought leaders who know what it takes to optimize performance under pressure. 

Accounting ARC
With Liz Mason, Byron Patrick, and Donny Shimamoto
Center for Accounting Transformation

Accounting leaders are accelerating AI deployment across tax, audit, and advisory—but three accounting veterans and hosts of Accounting ARC argue the difference between adoption and shelfware comes down to focus, guardrails, and relentless training. 

On the latest episode, hosts Liz Mason, CPA; Byron Patrick, CPA.CITP, CGMA; and Donny Shimamoto, CPA.CITP, CGMA; dissect how large firms are approaching Microsoft Copilot and adjacent tools. They agree that leaders should start now, but do so strategically. 

MORE Accounting ARC: Don’t Get Fired by Your Own Automation | What Amazon Doesn’t Tell You | Royalties, Residuals, and Reality Checks | ARC-SLC | Free Speech Is a Right; Respect Is a Responsibility | Cash Bags, Casinos & Audits: How First Jobs Shape Us | Gen Z Redefines Careers | Bootleggers, Baptitsts & CPAs: Rethinking Licensure | CPA Firm Ownership Under Fire | Walking Violation: When Showing Your CPA Gets You in Trouble | Audit Bags to TikTok Tags, Gen Z Talks Success | Students Challenge Accounting’s Traditional Career Path | True Grit: Recognizing Struggles That Shape Our Successes |More Admins, Fewer Students, No Plan | What Career Advice Gets Wrong for Gen Z – And How to Fix It | Your Identity is Not a Liability | Burnout, Be Gone: Accounting Needs a Boundary Breakthrough

Patrick, CEO of VERIFYiQ and co-founder and educator at TB Academy, opens with a caution that resonates across enterprise tech cycles: many organizations feel pressured to adopt generative AI without clearly defining expected outcomes. He urges leaders to ask what success specifically looks like, whether that is fewer review points, faster cycle times on close, or reduced audit adjustments. 

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ACCOUNTING ARC

Don’t Get Fired by Your Own Automation | ARC

“Waiting this one out is not an option. The rate of change is too fast.”

Sponsored by Poe Group Advisors: Helping accountants buy, build, and sell exceptional firms.
See Today’s Special Offer

Subscribe to CPA Trendlines podcasts anywhere: Apple, Google/YouTube, Spotify, iHeart, Deezer, Amazon Music, Audible, Player FM, Audacy, RSS
Poe Group Advisors consistently excels in helping our clients find the right accounting practice sales opportunity.

Accounting ARC
With Liz Mason, Byron Patrick, and Donny Shimamoto
Center for Accounting Transformation

Artificial intelligence is not replacing accountants; it is replacing the parts of accounting that accountants least want to do. That is the consensus of Liz Mason, CPA; Byron Patrick, CPA.CITP, CGMA; and Donny Shimamoto, CPA.CITP, CGMA, who devote the latest Accounting ARC to reframing AI as an accelerant for professional judgment rather than a threat to jobs.

MORE Accounting ARC: What Amazon Doesn’t Tell You | Royalties, Residuals, and Reality Checks | ARC-SLC | Free Speech Is a Right; Respect Is a Responsibility | Cash Bags, Casinos & Audits: How First Jobs Shape Us | Gen Z Redefines Careers | Bootleggers, Baptitsts & CPAs: Rethinking Licensure | CPA Firm Ownership Under Fire | Walking Violation: When Showing Your CPA Gets You in Trouble | Audit Bags to TikTok Tags, Gen Z Talks Success | Students Challenge Accounting’s Traditional Career Path | True Grit: Recognizing Struggles That Shape Our Successes |More Admins, Fewer Students, No Plan | What Career Advice Gets Wrong for Gen Z – And How to Fix It | Your Identity is Not a Liability | Burnout, Be Gone: Accounting Needs a Boundary Breakthrough

Patrick, CEO of VERIFYiQ and founder and instructor for TB Academy, begins with a familiar refrain from social media: AI will put accountants out of business. Mason, CEO of High Rock Accounting, answers with little patience. If a practitioner’s value is “typing numbers into a screen,” she says, then replacement is inevitable. The hosts argue that firms win when they let technology handle the typing and redeploy human time to analysis, communication, and decision support.

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