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PRICING, FEES & BILLING RATES

Automation Lets Staff Operate at Higher Levels

Four ways it pushes the paradigm shift.

By Jody Padar
Radical Pricing – By The Radical CPA

When you have three people in your firm, each doing things their own way, you won’t be able to standardize until you get them all on the same page. Technology makes it easy to do that.

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Technology is spurring innovation and driving automation – and that’s reshaping the future of accounting. Automation is simply using technology to complete tasks that are typically done by humans, and it will help you standardize by providing:
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PRICING, FEES & BILLING RATES

How to Call the Right Plays for Your Clients

Understand their goals and their weaknesses.

By Jody Padar
Radical Pricing – By The Radical CPA

It’s up to you to recognize the client persona most suited for your firm, but you’ll want to start by defining your customers’ needs. So, what do people really want, and how can you figure it out?

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Certainly, you can engage in expensive research, from questionnaires to focus groups. But, in reality, most of the clues you need will come from your knowledge of the people you work with within that group.
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PRICING, FEES & BILLING RATES

Define Client Personas for Pricing

Which ones are you most drawn to?

By Jody Padar
Radical Pricing – By The Radical CPA

One drawback of the hourly pricing model is its one-size-fits-all nature. Every client is charged the same rates per hour, with the only difference being the number of hours each uses.

But the world isn’t made up of identical people working in identical businesses and driving identical cars to and from their identical homes. Thank goodness!

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Clients are as different as you or me, but we can group them into buckets called personas based on shared values or traits. In a client-centric firm, it helps to understand these basic personas so you can more efficiently meet each client’s needs. You probably have a handful of personas in your firm right now. You just haven’t seen them as a grouping because, in your bill-by-the-hour model, it doesn’t matter who they are.

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PRICING, FEES & BILLING RATES

Value Pricing Impacts Your Employees: Here’s How

Put the focus where it belongs.

By Jody Padar
Radical Pricing – By The Radical CPA

Do you think any of your staff studied accounting in college so that they could punch a time clock for the rest of their life? They value being professionals as much as you do. More than likely, they enjoy being valued for their knowledge and experience.

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Given the choice between being valued for their time or valued for their professional accomplishments, which do you think they’d prefer? Valued employees are happy employees!

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MARKETING & SALES

Start Value Pricing with Six Steps

Who are you selling to?

By Jody Padar
Radical Pricing – By The Radical CPA

Can you remember doing business before cell phones or social media? You really don’t have to be too old to remember because change happens fast. In fact, if you are over 50, you probably remember when every home had a landline, firms advertised in the Yellow Pages, and accountants charged hourly for mundane compliance tasks.

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It really wasn’t that long ago when the internet was intriguing rather than indispensable.

At some point, change becomes inevitable, and I would argue that value pricing has reached this critical stage.

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