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PRICING, FEES & BILLING RATES

Five Solutions for Price-Sensitive Clients

Woman complaining to businesswoman at laptop

Do they see the ROI?

By Sandi Leyva
The Complete Guide to Marketing for Tax & Accounting Firms

No matter how small or large your practice is or how experienced you are, you’re probably going to meet some prospect or clients this busy season who are price-sensitive. Many of you try to run from them as far away as possible, and others of you tell me you have to take these clients or you wouldn’t have a full practice.

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So you might already have a solution to dealing with price-sensitive clients that you’re happy with. If you don’t, or are ready for more ideas, this post is for you.
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BUSY SEASON MANAGEMENT

Cut Tax Season Stress: Twelve Tips

Happy businesswoman with laptop lying on the grass

Quick, low-cost ideas.

By Sandi Leyva
The Complete Guide to Marketing for Tax & Accounting Firms

I don’t want to stress you out, but we really do need to do something about our stress levels.

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The American Psychological Association says our kids are getting headaches, having difficulty sleeping, and eating too little or too much because of pressure from school and household finances. The worst part is that  most parents were not aware of the severity of their children’s stress.
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PRO Member Exclusive

Six Ways to Grow Your Profits

Closeup of money being counted by woman

Steps you can take even during busy season.

By Sandi Leyva
The Complete Guide to Marketing for Tax & Accounting Firms

Many accountants these days are anxious to hit the golden $100,000 mark this year. Others are interested in growing their revenues steadily and incrementally. Still others are focused on lowering costs, raising profits from that side of the equation.

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All of these approaches are well and good to help you keep more of what you make, but there are far more options to grow your take-home dollars besides raising revenue and lowering costs.
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MARKETING & SALES

Three Time Tips for Tax Season

Time is money : clock hands on $100 bills

Some discipline will make your practice better.

By Sandi Leyva
The Complete Guide to Marketing for Tax & Accounting Firms

No matter what time of the year it is, it seems like there is never enough time for entrepreneurial accountants to get everything done. Here are three not-so-common ideas on how to make the most of your time.

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1. Promote yourself.

If you were ever an employee, hopefully you got promoted to a higher position, leaving lower-paying tasks to someone else. Now that you are an entrepreneur, it’s time to do the same. Make a list of everything you are still doing that if an employer paid you, you would get $10 per hour. Then find someone to do those things. This will free you up to work more on your business and on the higher-payback things you may not be getting to now.
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