Seth Fineberg, Author at CPA Trendlines

Wealth Management: Can You Afford Not to Provide It?

Seth Fineberg is an accounting industry consultant, content strategist, analyst and speaker. His current business is Accountants Forward. He has been a business editor and journalist for over 30 years, the vast majority of which has been spent overseeing the accounting profession’s evolution.

Advisory begins with conversations.

By Seth Fineberg
The Holistic Guide to Wealth Management.

Today we are cresting the biggest waves of change that I’ve seen in my 20-plus years of covering the accounting profession. I’m talking about the need for CPAs to go beyond simply being the trusted tax guy (or girl) for their clients and to help them manage all aspects of their wealth. This movement has been building for the better part of a decade, but only recently has it gone from “I’ll think about it” to “Can I afford not to get on board?”

Not to sound the alarm bells here, but CPAs must soon choose between riding the financial planning wave or being swept under it.
READ MORE →

INNOVATION & CHANGE MANAGEMENT

Can AICPA CEO Koziel Deliver what CPAs Want?

Koziel says to look beyond the CPA for new answers.

**Koziel**: ‘With the variety of skill sets needed in a growing practice, looking outside of those letters seems necessary.’

By Seth Fineberg
At Large

One thing that’s clear from the annual AICPA & CIMA Engage conference (arguably the largest in the profession) is that the association’s new leader, Mark Koziel, has much on his plate.

MORE Mark Koziel: Mark Koziel: The Future of the Profession | Opportunity Awaits Incoming AICPA CEO | Koziel to Succeed Melancon as AICPA CEO

For years, the CPA brand, its value, and the profession it stands for have been challenged, to say the least. In his first year as the Institute’s leader, its membership made its needs abundantly clear to him. More importantly, it appears there is much support behind him to see that they are addressed.

To be fair, it is not on one person or one institutional body to fix all of the profession’s issues. But advocating and addressing the most glaring challenges, especially given membership fees and the seemingly long-standing fact that approximately half of those who hold the CPA credential are either not AICPA members or don’t necessarily support what they do, is no small task. This is where Koziel, a long-standing member, small-firm advocate, and head of the Allinial Global firm association, can shine.

OUTLOOK & ANALYSIS

Is Practice Management Having Its Moment?

VC-funded Aiwyn and Canopy seek to stand out among over three dozen contenders.

By Seth Fineberg
At Large

Often fraught with issues and features that accountants don’t necessarily use or that don’t sync with what they need, practice management software in tax and accounting has not been the easiest nut to crack.

MORE TECH: Aiwyn Enters Race for the All-in-One Practice Management Platform

MORE FINEBERG: Opportunity Awaits Incoming AICPA CEO | Where Intuit Is at with Accountants | History Could Help Accountant-Vendor Relations | Accounting Needs a ‘Rethink’ Not a ‘Rebrand’ | Big Change Comes with Deep Reflection | Three Ways to Raise the Bar for Your Business

Some, however, have grown in this space and even regained some trust in PM. New investments in Canopy and Aiwyn are great examples.

OUTLOOK & ANALYSIS

Opportunity Awaits Incoming AICPA CEO

Some CPAs don’t necessarily support the AICPA or believe it supports them.

By Seth Fineberg
At Large

The accounting profession has long been divided about the usefulness and importance of the AICPA. However, with the first regime change in 30 years, incoming AICPA CEO Mark Koziel will take the helm and have an opportunity to embrace change and bridge some gaps.

MORE FINEBERG: Where Intuit Is at with Accountants | History Could Help Accountant-Vendor Relations | Accounting Needs a ‘Rethink’ Not a ‘Rebrand’ | Big Change Comes with Deep Reflection | Three Ways to Raise the Bar for Your Business
Exclusively for PRO Members. Log in here or upgrade to PRO today.

Moreover, it concerns the leadership and direction this industry body can potentially bring. The word “potential” is used because there is potential in this profession, both for the AICPA and accounting in general.

PRO Member Exclusive

Where Intuit Is at with Accountants

Why vendors need to start with “why.”

**Ted Callahan**, Intuit director of accountant partnership and strategy: “An industry transforming itself.”

By Seth Fineberg

Unless you’ve been under a rock in the accounting profession, you know that Intuit—makers of some of the most widely used tax and accounting products on the U.S. market—has caused quite a stir within the profession in recent weeks, making some wonder where they stand with the software giant.

MORE: History Could Help Accountant-Vendor Relations | Accounting Needs a ‘Rethink’ Not a ‘Rebrand’ | Big Change Comes with Deep Reflection | Three Ways to Raise the Bar for Your Business
Exclusively for PRO Members. Log in here or upgrade to PRO today.

For quick review, a growing number of accountants that use of the company’s QuickBooks Online product have had to consider how to pass on rising costs of using the product, on top of where they stand with the company and its seemingly competing QuickBooks Live service. Then, more recently, Intuit began running national TV ads promoting its TurboTax Live service with the message of “break up with your accountant.”

Here’s what you’re looking for: Seth Fineberg