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INNOVATION & CHANGE MANAGEMENT

Marchternity: Just Say ‘No’

Whether Marchternity continues depends entirely upon you.

More on Marchternity:
The Solution Is Community, by Liz Farr

By Seth Fineberg
At Large

After nearly three years of what many tax pros consider one of the longest tax seasons on record –- a.k.a. ‘Marchternity’ –- one would think this season would be different.

MORE FINEBERG: What Bogs Down Accountants | Your Classic Business Model Won’t Allow Growth

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To be sure, plenty of tax practitioners in late 2022 did indeed call the end of Marchternity and look forward to some sense of normalcy, as much of what caused the extended tax season in the first place appears to have subsided. So, do tax pros expect this season to be different?

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PRO Member Exclusive

Some Thoughts on In-Person Events

Confident businesswoman handing man a business card in networking sessionBy Seth Fineberg

“We didn’t realize how hard accountants party and we had a difficult time keeping up. We’re also still recovering from the ‘socializing’ and contemplating having a recovery section at our next booth.”

MORE FROM FINEBERG: So You Think You Know Accountants? | What Bogs Down Accountants | Your Classic Business Model Won’t Allow Growth
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This was just one of the many quotes from vendors who attended the QuickBooks Connect event in Las Vegas for the first time. It was not surprising to me; I’ve been attending QBC and other accounting events for over 20 years. But with live accounting events only really just “returning” this year, the idea of socializing with accountants took more of a spotlight.
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PRO Member Exclusive

So You Think You Know Accountants?

Make no mistake about it: The face of accounting is changing.

 


Accountants at work

By Seth Fineberg
At Large

Many accountants today have lives that aren’t quite as sedentary as the career and personality an accounting professional may have once dictated. The old guard has been passing the torch to the new. Technology has permeated every aspect of accounting work, and even the skillsets have evolved.

MORE FINEBERG: What Bogs Down Accountants | Your Classic Business Model Won’t Allow Growth

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So, you think you know accountants? Let’s start with the members of the Canadian metal band KEN Mode (short for Kill Everything Now Mode). They’ve been a band for over 20 years, have toured, and produced multiple albums; nearly all are accounting professionals. The group’s founding members, brothers Shane (drums) and Jesse Matthewson (guitars and lead vocals), as well as their newest member Kathryn Kerr (saxophone, synth, piano, percussion, backing vocals), are all accountants.

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MANAGEMENT

What Bogs Down Accountants

And how to get unstuck.

By Seth Fineberg
Special for CPA Trendlines

“What gets scheduled, gets done” is something I recently heard an accountant say. When it comes to feeling bogged down, there are no truer words in my opinion, but how many practitioners actually carve out time to just get unstuck?

MORE FINEBERG: Your Classic Business Model Won’t Allow Growth |  Accounting Tech Decisions You Need to Make Today | You’re Doing Email Wrong | When Live Events Fail | Who’s in Control? You? Or Your Clients? | Time Management Rule #1 for Accountants

MORE TECH: Major Websites Blocking Content from AI Crawlers | AI and the Future of Advisory | How Much a Data Breach Will Cost You – Directly and Indirectly | Strengthen Client Ties with Workflow Tools | The Art of Prompt Engineering for A.I. Accountants

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Through all of my years covering the profession, year in and year out the largest blocker for most firms (which happen to be of the smaller variety) is time. Not just the construct, but actually using time in the best possible way, which is a practice that seems to elude most accountants.

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