Get Goal-Ready for 2021

Dreaming and planning are tough even in years without a pandemic.

By Ty Hendrickson

As we begin to wrap up 2020 and look toward the next year, now is the perfect time to decide what you want in 2021 for yourself. Whether that is personally or professionally or a combination of both, goal setting is a critical factor in whether or not you actually get where you want to be.

MORE: Why Choose You? | The ABCs of Exceptional CPA Leaders | Three W’s for Networking the Right Way | The One Big Reason Your Hiring Sucks | 5 Crucial Areas of Firm Culture Not to Ignore | The CPA Firm Partner’s Role Is Changing | Are You Botching Your First Impression? | Maybe the Pandemic Isn’t All Bad | The No. 1 Reason Accountants Fail To Build Advisory Practices | The REAL Problems Created in a Remote Workforce | Can You Really Grow Without Adding Clients? | 4 Reasons to Welcome RejectionGoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

Personally, I love goal setting. But I also love to-do lists, checklists and about any other type of list. As a type A accountant, goal setting is right up my alley, but I know this isn’t everyone’s cup of tea.
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Why Choose You?

Businessman cutting back jobs. All on white background.You may be unique, but then what?

By Ty Hendrickson

Why should someone choose to do business with you over someone else? Have you ever sat down and truly thought through the answer to this question?

MORE: The ABCs of Exceptional CPA Leaders | Three W’s for Networking the Right Way | The CPA Firm Partner’s Role Is Changing | The No. 1 Reason Accountants Fail To Build Advisory Practices | 4 Reasons to Welcome Rejection
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Whether you own your own accounting practice or are a part of a larger firm, this is probably the most important question you will ever need to know the answer to if you want to be successful.
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The ABCs of Exceptional CPA Leaders

Businesswoman sitting in front of business meetingWorried about retention? Look within.

By Ty Hendrickson

Have you ever heard the quote, “People don’t leave bad jobs, they leave bad bosses?” This quote was proven in Gallup’s comprehensive survey which found that 50 percent of Americans have left a job to “get away from their manager at some point in their career.”

MORE: Three W’s for Networking the Right Way | The One Big Reason Your Hiring Sucks | Are You Botching Your First Impression? | The REAL Problems Created in a Remote Workforce
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Today, retaining top employees ranks as one of the top three issues CPA firms have. No one wants to be known as a “bad” boss, but what are some things you can do to help you become a leader in your firm?

Here is a quick ABC strategy.
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Three W’s for Networking the Right Way

People standing, holding food and talkingWho, what and where: The keys to smarter networking.

By Ty Hendrickson

Do you ever feel frustrated that you put yourself out there in networking situations, but you just don’t see the results you want?

MORE: The One Big Reason Your Hiring Sucks | 5 Crucial Areas of Firm Culture Not to Ignore | Maybe the Pandemic Isn’t All Bad | Can You Really Grow Without Adding Clients?
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So, what’s the secret to being efficient with business development and not getting burnt out on all of these after-hours networking events?

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The One Big Reason Your Hiring Sucks

Three partners, one male and two female, walking and smiling outside a buildingAnd three ways to fix it

By Ty Hendrickson

It’s said in the profession that employees must earn their place by proving their loyalty to the firm through years of experience.

MORE: 5 Crucial Areas of Firm Culture Not to Ignore | The CPA Firm Partner’s Role Is Changing | Are You Botching Your First Impression? | Maybe the Pandemic Isn’t All Bad | The No. 1 Reason Accountants Fail To Build Advisory Practices | The REAL Problems Created in a Remote Workforce | 4 Reasons to Welcome Rejection
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That might be one of the biggest lies in our industry right now and the No. 1 reason firms are facing recruiting and retention problems.

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