CHECKLIST

By CPA Trendlines Research

A news release is a narrative that a newspaper reporter can use to write a story. Some papers will even run a news release verbatim.

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The trick is to provide useful, accurate information that reads like a newspaper article and to make it sound like something the community needs to know about. Here are 10 tips for an effective news release.
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By CPA Trendlines Research

Radio and podcast interviews are a great way to reach a wide audience of potential clients.

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Radio stations and podcasters are often eager for local people to interview. But you need to reach out to them and propose a topic that will appeal to their audience. Here are 10 to choose from.

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By CPA Trendlines Research

Losing bad clients might be a good idea in some cases, but in most, accountants prefer to keep good clients.

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Here are 10 common ways that CPAs and tax professionals risk losing clients (and their own reputations).
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By CPA Trendlines Research

Public speaking is a great way to demonstrate your expertise, meet new people, connect with clients and potential hires, contribute to various communities and bolster your firm’s brand and presence.

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There are plenty of opportunities out there. Here are 10.
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By CPA Trendlines Research

A news release is a short article you can send to newspapers, radio stations, podcasters and other media. It announces something new about your firm or provides the basic information a reporter needs to start writing an article.

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Sometimes a newspaper will run the release just as written, especially if you tell them it’s exclusive to that organization. Here are 10 topics you can write about.

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By CPA Trendlines Research

Bankruptcy is a financial and emotional trauma. The effects go well beyond the bottom line.

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A bankrupt client needs not only financial advice but compassionate guidance tailored to the situation and the client’s family. Here are 10 topics a bankrupt client needs to learn more about.
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