Hopson: Stop Turnover Before It Starts | Know-How Korner

Use hope to shift stress, strengthen culture, and keep talent.

Sponsored by Tax Season Readiness: Practical Steps for a Smoother Busy Season, Dec. 10, 2 pm, 1.5 CPE  – See Today’s Special Offer

Subscribe to CPA Trendlines podcasts anywhere: AppleGoogle/YouTubeSpotifyiHeartDeezer, Amazon Music, AudiblePlayer FMAudacy, RSS
Is your firm truly ready for tax season—or just hoping to survive it? Join this 90-minute webinar featuring an Accounting ARC Live panel with thought leaders who know what it takes to optimize performance under pressure.

Know-How Korner
With Donny Shimamoto
Center for Accounting Transformation

Know How Korner, hosted by Donny Shimamoto, aims to translate peer-reviewed findings into practical actions for firms. In a recent episode, Shimamoto interviews Katelynn Hopson, assistant professor of accounting at Arkansas Tech University, whose dissertation quantifies a deceptively soft concept—hope—and links it to how public accountants experience stress and consider leaving their firms.

MORE Know-How Korner

Catch more Katelynn Hopson on the Tax Season Readiness Webinar – Dec. 10, 2 p.m. ET. 

Hope, in the research literature, is not vague optimism. Psychologist C. R. Snyder frames it as goal-directed cognition comprising agency (“the will”) and pathways (“the ways”). Hopson studies state hope—how hopeful someone is about a specific time frame or event—rather than broad personality-level trait hope. State hope moves; it can be built or eroded by experience and context.

“People who have higher levels of hope are more likely to want to stay and less likely to feel burned out,” Hopson explains.

READ MORE →

IRS Set for a Turbulent 2026 Season as TIGTA Flags Persistent Weaknesses

Heading into 2026, problems from the past several filing seasons are still unresolved.

By CPA Trendlines Research

The coming 2026 filing season is shaping up to be another high-stakes test of the Internal Revenue Service’s capacity to serve taxpayers and practitioners, with new reports from the Treasury Inspector General for Tax Administration offering an unusually candid look at the agency’s most vulnerable operational seams.

Join the survey. Get the results.

MOREFirms Brace for a Tough Tax Season

How smart pros are prepping for tax season:
Join the survey. Get the results.

Taken together, the findings forecast a filing season characterized by incremental improvements in training but overshadowed by enduring structural constraints in telephone service, submission processing, identity verification, and staffing.

READ MORE →

The IPA Top 500: When Bigger Isn’t Better, Firms Get Smarter.

 Success is no accident.

Sponsored by CPA Trendlines Go PRO – Get More. Go PRO!  See Today’s Special Offer
Subscribe to CPA Trendlines podcasts anywhere: AppleGoogle/YouTubeSpotifyiHeartDeezer, Amazon Music, AudiblePlayer FMAudacy, RSS
Unlock site-wide, 24/7 access to more than 7,000 articles and millions of tips, tricks, news, trends, commentary, checklists, and how-to guides. Plus: Daily news, research, analysis, and commentary. Bonus: Free gifts, great discounts, and special reports

CPA Trendlines Research
With Chelsea Summers
Inside Public Accounting

The firms in the 2025 IPA 500 are redefining what it means to grow in the accounting profession. Yes, many are getting bigger—but more importantly, they’re getting sharper. Growth without a plan is no longer enough. The firms pulling ahead are the ones making intentional choices about who they serve, how they work, and where they’re headed.

BONUS: Download the slide deck here

“This year’s IPA 500 firms had a really strong year,” Chelsea Summers, executive director of Inside Public Accounting, says in a new webinar report, hosted by CPA Trendlines founder and CEO Rick Telberg. “But it wasn’t by accident. The firms that are winning right now are the ones doing things with purpose. It’s about making strategic choices—not just reacting to change, but leading it.” READ MORE →

How Accountability Drives Firm Success

senior businessman with five colleagues

Four challenges to address.

By Anthony Zecca
Leading From the Edge

I’ve been focusing on the leadership accounting firms need to succeed in a future driven by seismic disruptors. We began with strategy, then empowerment. This post will address the critical element that makes empowerment work – accountability.

MORE by Anthony Zecca
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

 

A characteristic of a great “Edge” leader is the ability to empower everyone and understanding that as a leader, your responsibility is to lead and not manage. If you are the type of leader that manages, you own accountability since you can’t manage and empower at the same time. As I defined it in my previous post, a simple definition for empowerment that applies to all organizations is, “Authority or power given to someone to do something.” 
READ MORE →

Elliott: Embrace the ‘Dimension of Possible’ | MOVE Like This

The profession’s newest partners may be the most vulnerable.

This is a preview. The complete 1-hour video episode, with commentary and transcript, is first available exclusively to PRO Members | Go PRO here
Sponsored by Poe Group Advisors: Helping accountants buy, build, and sell exceptional firms. See Today’s Special Offer

Subscribe to CPA Trendlines podcasts anywhere: AppleGoogle/YouTubeSpotifyiHeartDeezer, Amazon Music, AudiblePlayer FMAudacy, RSS
Poe Group Advisors consistently excels in helping our clients find the right accounting practice sales opportunity.

MOVE Like This
With Bonnie Buol Ruszczyk
For CPA Trendlines

MOVE Like This host Bonnie Buol Ruszczyk sits down with Sarah Elliott, CPA, co-founder of Intend2Lead, to unpack what conscious leadership looks like in accounting—and why the profession’s newest partners may be the most vulnerable leaders in the firm.

Elliott, a former audit partner who left public accounting in 2014 to become an executive coach, argues that real change happens in a precise order: mindset, then skill set, then habits. Her “conscious leader” model centers on leaders who share power, elevate others, and stay curious, even when uncertainty invites fear.

“Our best leaders are human-centric first,” Elliott says. “In a world of accelerating tech and change, we have to start with people—always.”

MORE MOVE

Intend2Lead recently surveyed 110 newly promoted partners (2023–2024). The results spotlight avoidable gaps that push rising leaders toward burnout—or out of public accounting altogether.
READ MORE →

Accounting Evolves to Include Holistic Financial Planning

Vintage pocket watch lying on hundred dollar bills

A one-two punch of value.

By Rory Henry
The Holistic Guide to Wealth Management

The accounting profession is evolving rapidly. New business models are emerging, and firms are uncoupling themselves from the constraints of a partnership structure, from outdated service offerings, and from time-based pricing practices.

GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

 

You may be asking yourself: “What business am I truly in?” or perhaps, “What business should I be in?” Before answering these questions, consider that you may ultimately be in the relationship business more than you’re in the tax, accounting or bookkeeping business. It doesn’t matter which training, certifications or acronyms you have following your name. If you’re moving into financial planning – or thinking about doing so – you might want to ask yourself: “Am I really in the human business?”
READ MORE →