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OUTLOOK & ANALYSIS

Geof Brown: Rethink Everything | Gear Up for Growth

April 3, 2026

By Jean Marie Caragher

Illinois CPA Society CEO lays out the three big challenges.

Gear Up for Growth
With Jean Caragher
For CPA Trendlines

The PE Platform Wars: Five Accounting Firms Battle for Market Share

April 1, 2026

By CPA Trendlines Research

CPA Trendlines Deal Tracker: A market drowning in capital but starving for qualified sellers is driving heated concentration.

By CPA Trendlines Research

How to Choose a Specialty

April 1, 2026

By Edward Mendlowitz

Woman's hand pressing words "ASK AN EXPERT"

Considerations that might not have occurred to you.

By Ed Mendlowitz
Call Me Before You Do Anything: The Art of Accounting

Once you decide upon a specialization, you need to go about making yourself an expert. Read, join professional associations, take focused CPE, and try to write articles or give speeches. Accountants who are industry experts become industry thought leaders.

MORE by Ed Mendlowitz
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Some specialties require obtaining designations or certificates of completion that require study and time – an investment you and the firm would have to make. There is no easy path to growing and establishing expertise, but it is a joyful ride.
READ MORE →

Brainstorm for Your Clients

March 18, 2026

By Edward Mendlowitz

four people talking in office

What helps one might help others.

By Ed Mendlowitz
Call Me Before You Do Anything: The Art of Accounting

We all use the cliché that we give the clients the best we got, but what does it really mean?

MORE by Ed Mendlowitz
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I’ve written about value-added services and efforts we can do on behalf of our clients, but here is a different approach I have used.
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Lessons Learned from a Small Firm

March 11, 2026

By Edward Mendlowitz

Some growing pains never change.

By Ed Mendlowitz
Call Me Before You Do Anything: The Art of Accounting

“CPA Firm Grows Prosperous by Heeding Its Own Advice.” The Wall Street Journal published an article with that title in their May 18, 1981 issue about my firm, and this column describes some of what we did.

MORE by Ed Mendlowitz
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The article began by stating there were about 28,000 CPA firms in the U.S., with about 19,000 being sole practitioners and many others with just two or three CPAs. These numbers are lower than now, so the profession and small firms have grown significantly in the last 40-plus years.
READ MORE →

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