Busy Season 2026: Firms Look to Pricing for Growth

Revenues and client rosters outpace profit gains as firms battle cost pressures.

On the front lines (clockwise from left): Clockwise from left: Hall, Langworthy, Lenz, Kwiecinski, Dickerson

By CPA Trendlines

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CPA firms heading into the 2026 tax season expect revenue gains driven primarily by higher prices, not by adding clients, even as a majority anticipate another heavy extension season.

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MORE TAX, PRICING, and THE 2026 OUTLOOK

According to the CPA Trendlines Busy Season Barometer, about 6 in 10 firms expect total revenue to increase this year, while roughly one-third expect revenue to hold steady. Profit expectations trail revenue slightly, a pattern that points to continued cost pressure even as clients and would-be clients clamor for more, and more high-end, services

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How PE Drives Billing Rates Higher

New Paper Links Post-2020 Surge to Consolidation and Pricing Power.

Barrios and Abramova: As PE moves into accounting, researchers see more roll-ups, more non-audit work and higher fees

By CPA Trendlines

A new study says private equity’s post-2020 rush into accounting is pushing up fees.

In “Financializing the Professions: The Rise of Private Equity in Accounting,” Inna Abramova of London Business School and John M. Barrios of Yale School of Management examine what happens when outside capital enters a profession historically organized around partner ownership and licensing rules. Using data from 1999 to 2024 that link “more than 3,600 PE transactions” to mergers and acquisitions, labor markets, and audit pricing, the authors report that private equity investment “increases sharply after 2020.”

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The paper lands amid a widening regulatory and standards-setting response. State boards of accountancy, NASBA, the AICPA and international ethics setters have been studying whether alternative practice structures and private equity investment create new independence risks or oversight gaps. The study adds market-level evidence — not a case study of a single deal, but measurable signals of consolidation and pricing power.

“The word has gotten out there that accounting firms are great investments,” consultant Allan Koltin says. Finance professor Sabrina Howell, who has studied private equity, describes it as “the tip of the spear driving consolidation” in a traditionally fragmented industry.

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Busy Season 2026: IRS Problems, Staffing Issues and Client Wrangling Emerge as Top Pressures

IRS dysfunction replaces OBBBA as top concern.

On the front lines (clockwise from top left): Woodard, Dienhart, Volk, Stitely, Tejero, Brady, Svihla.

By CPA Trendlines

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With only a week to go before the opening of filing season 2026, tax practitioners are focusing on IRS dysfunction as their biggest potential problem this year

And no wonder. The agency was already chronically underfunded, buried under a mountain of overdue paperwork, and crippled by ancient computer systems when it lost 25% of its workforce in early 2025.

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MORE TAX, PRICING, and THE 2026 OUTLOOK

Today 63% of tax professionals say a beleaguered IRS poses the single biggest risk to this year’s tax season, up from 54% just a couple of months ago, according to the CPA Trendlines Busy Season Barometer.

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How Private Equity Created $200 Billion in New Riches for CPAs

The math is simple, even if the implications are not.

By CPA Trendlines

For decades, the value of a CPA firm was constrained by one simple fact: partners had to buy each other out with their own money. That reality imposed discipline, but it also capped valuation. Firms were priced to be affordable, not aspirational.

That changed when private equity arrived.

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Over the past five years, private equity funding has fundamentally altered how CPA firms are valued — not by changing what firms do, but by changing how the market prices scale, recurring revenue and growth potential. The result has been a sharp, uneven reset in firm values, with some practices worth 2 to 4 times what similar firms would have commanded just a few years earlier.

Before private equity entered the market, the top 500 CPA firms, which generate roughly $146 billion in annual net revenue, would have been valued at roughly $170 billion using traditional pricing norms. Applying today’s private-equity-driven revenue multiples implies a total enterprise value of more than $400 billion — a valuation reset of more than $200 billion without any change in underlying revenue. Even the smallest firms may rise with the tide. The 500th largest firm runs about $6 million a year.

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Busy Season 2026: How Ready Are You? It Depends

The answers track firm size and practice focus.

On the front lines (clockwise from top left): Winke, Sosinski, D’Angelo, Parent, Kaplow, Gehring

By CPA Trendlines Research

Across the profession, accountants heading into the 2026 Busy Season are not sounding alarms, nor are they celebrating breakthroughs. Instead, they are settling into a steady, almost restrained confidence.

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MORE TAX, PRICING, and THE 2026 OUTLOOK

The latest Busy Season Barometer reveals that firms’ sense of readiness bears a striking resemblance to where they stood a year ago. For some, this signals resilience. For others, it signals stagnation. The portrait that emerges is a profession caught between incremental improvements and persistent operational friction.

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